Selling Time: Pest Control Operator’s Guide

Pest Control Operator Professionals are selling time – Are you a professional? Running a pest control company is all about selling time. Lawyers charge by the hour. Accountants charge by the hour. What about you, the PMP? Lawyers and Accountants charge by the hour thereby selling time. Selling time is somewhat intangible while the results (i.e. eliminating pests) are not. Customers can’t touch or feel what we do. But they do see the level of service and quality we offer.

The most successful PMP’s recognize the business as a service contract business. The process of selling time is simple:

  1. Diagnose the problem.
  2. Provide the solution, i.e. “initial Cleanout” or a “start”
  3. Set up the customer on a recurring maintenance contract. You will need to determine the frequency remembering that time is money. Make it efficient.
  4. Do the same thing over and over. Keep in mind you are building a route. Make it efficient. Plan it out.

You will need to determine the frequency remembering that time is money. Make it efficient. A pest control operator must remember that time is money. Offer quality time and offer it at an acceptable price/hour and schedule it efficiently. If you do this, you are sure to make a healthy profit, maximize the value of your company and, thereby, build wealth.

Do you have the right clients? Find out if your clients are costing you money!



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